The evolving telecoms environment presents huge opportunities for telecoms operators to address new and exciting market segments, and segmentation undoubtedly lies at the heart of any successful telecoms marketing strategy. Yet many telecoms organizations have difficulty in identifying profitable market segments that can be exploited strategically for the long-term.
This practical and hands-on course offers insights, strategies and techniques that will enable marketing professionals in telecoms and other related sectors to identify, quantify and address emerging segments in consumer and business markets globally. In addition to an extensive review of available segmentation techniques for the 21st century telecoms customer, the course provides methodologies for quantitative and qualitative segment appraisal and management, and an insight into developing segment-specific marketing strategies.
A basic understanding of marketing in telecoms environments would be an advantage, but is not essential.
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