9-10 April 2008 Suntec Singapore International Convention & Exhibition Centre, Asia

Conference agenda

Day Two - 10 April 2008

Breakfast Roundtables With Analysts

7.30

Network with a select group of analysts in a roundtable seating on specific themes. Spaces are limited!

Theme 1 Launching and Developing Profitable WiMAX Services In A Competitive Marketplace
  • Advantages that WiMAX brings over cellular networks
  • Matching service propositions to network requirements
  • Service opportunities in developed markets and emerging markets
  1. Amrish Kacker, Principal Consultant, Head Wireless & Multimedia, Asia, Analysys Consulting, Singapore
Theme 2 WiMAX Vertical Applications
  • Transportation
  • Safety
  • Health care
  • Education
  1. Dr Monica Paolini, Founder/President, Senza Fili Consulting LLC, USA
Theme 3 The Economics of Broadband Wireless
  • Understand how new device types can be used to leverage network coverage and achieve a much higher QoS requirement
  • Discuss how the amount of spectrum and the allocated frequency band impacts network economics - how much spectrum is enough?
  • Gain knowledge of key economic metrics, including $/pop covered, and how $/MB and $/subscriber change with increased network traffic
  1. Michael Thelander, CEO, Signals Research Group LLC, USA
Theme 4 State Of WiMAX Regulation In Asia
  • Spectrum issues
  • Licensing issues
  1. Prashant Gokarn, Partner, Spectrum Value Partners, India
Theme 5 Latest WiMAX Developments in Asia Pacific
  • WiMAX development in Asia in 2007
  • Market Snapview for 2008-2010
  • Ecosystem analysis
  1. Bryan Wang, Research Director, Connectivity Springboard Research, Singapore

KEYNOTE PLENARY SESSIONS - VISIONS & WINNING STRATEGIES FOR NEXT GENERATION TECHNOLOGY & BEYOND

Chairman's opening remarks

8.45

Operator Keynote Presentation - Convergence of Telecom, Internet & Content

8.50
  • How is wireless broadband disrupting the telecommunications industry?
  • What new possibilities does this wireless broadband revolution promise?
  • How will WiMAX provide the broadband connectivity that we all crave in our business and personal lives?
  1. Ali Tabassi, VP Technology Development and Acting CTO, Sprint Nextel, USA

Broadband & Media Industries Interface - Winning Formula For Cable, Wireless and Wireline - Who are they and how will they pay?

9.15
  • How have the dynamics of the new world of mobile internet providers affected the service offerings?
  • Is there room for everyone - operator, content provider, service providers?
  • What are the various opportunities for using WiMAX technology in conjunction with a cable operator’s hybrid fiber coax networks to increase market reach and improve service offerings?
  • Open Internet Model - Where will the money pie for mobile services be and are there new market models to adopt and succeed?
  • How can WiMAX be adapted to deliver advanced multimedia services eg HDTV, Mobile WiMAX TV?
  • What are the technical and regulatory restrictions?
  • What are the case studies and lessons to learn?
  • How can they get backhaul?
  1. Moderator
  2. Jake Saunders, Asia-Pacific VP, ABI Research Asia-Pacific, Singapore
  3. Panelists
  4. David Waldie, Managing Director, Allegro Networks, Australia
  5. Gregg Daffner, President, Asia Broadcast Satellite, Hong Kong
  6. Mrs Rosemary Ho, Chairman & CEO, Global Mobile Corp, Taiwan

WiMAX vs Alternative Broadband Technologies

9.50
  • Why mobile WiMAX?
  • How can mobile WiMAX networks and services meet consumer demand for mobile broadband services?
  • Possibilities for WiMAX especially in emerging markets
  • How will changes in consumer demand impact the design and use of mobile and portable broadband devices?
  1. Michael Murphy, Head of Technology, Asia Pacific, Nokia Siemens Networks, Thailand

Roundtable debate: How WiMAX will compete with LTE and UMB

10.05
  • Is the legacy baggage of 3G affecting the growth of mobile internet?
  • To what extent does LTE pose a threat to mobile WiMAX?
  • What are the technology roadmap options for operators – WiMAX, LTE or UMB?
  • Is it possible for 3G to match the efficiencies of mobile WiMAX across a range of applications?
  • Have investments in 3G met with the expectations of the market in terms of ROI to shareholders and expectations of subscribers?
  • Can they get away from switching to Mobile WiMAX?
  • What are the constraints on deployment timescales and evolution roadmap to LTE?
  • What are the deployment issues for LTE and Mobile WiMAX on radio network planning, spectrum licensing, network and service provisioning?
  • What are the vendor strategies in developing 802.16e and LTE?
  1. Moderator
  2. Mike Roberts, Principal Analyst, Informa Telecoms & Media, USA
  3. Panelist
  4. Scott Wickware, VP Marketing, Carrier Networks, Nortel, Canada
  5. Siavash Alamouti CTO, Mobile Wireless Group , Intel Corporation, USA

Morning Refreshments & Exhibition Visit

10.40

Operator Presentation: Beyond Broadband – WiMAX Strategies For The Converging World

11.35
  • Launching and developing profitable WiMAX services in a competitive marketplace
  • Examining the roll-out of WiMAX networks and services
  • Identifying and overcoming the challenges
  1. Michael Lai, CEO, Packet One Networks, Malaysia

What Is The Technology Roadmap To 4G?

12.00
  • What are operators’ roadmaps for 4G and broadband?
  • Technology roadmaps for WiMAX?
  • Is it fulfilling operators’ needs?
  1. Dr. Hung Song, Vice President, Global Marketing Group, Telecommunication Systems Division, Telecommunications Network Business, Samsung Electronics, Korea

Speeding Up WiMAX Global Success

12.15
  • Vision and Engagement in Mobile WiMAX
  • WiMAX progress update
  • Milestone and Success case study
  • Future evolution analysis
  1. Tang Xinhong, Vice President of CDMA & WiMAX Product Line, Huawei Technologies, China

Movers & Shakers Of The Future Fireside Chat – Capitalising On Mobile Broadband Revolution & Telco Transformation To Monetize Mobile Internet

12.30
  • Technology changing the business model and making a real return oninvestment
  • Looking ahead into how content will develop in the new media space
  • Creating a perfect marriage between content and operators
  1. Panelists
  2. Dr Hans Wijayasuriya, CEO, Dialog Telekom Ltd, Sri Lanka
  3. Datuk Abdul Ghani Abdullah, Chairman, Asiaspace Sdn Bhd, Malaysia

Networking luncheon for Speakers & Delegates

1.00

Track 1 - Value Creation For Broadband Services & Applications

Chairman's Introduction

2.30
  • Bryan Wang, Research Director, Connectivity, Springboard Research, Singapore

VoIP over WiMAX

2.35
  • Differentiation strategies for operators using WiMAX
  • Reaching subscribers cost effectively using WiMAX
  • How to use VoIP as a profitable service over WiMAX networks
  1. Tom Flak, CMO and SVP of Company Operations, Soma Networks, USA

Content In Perspective Roundtable - From Walled Garden to Fat Pipes -What Are the Business Models To Sell Services?

2.50
  • Discussing how operators can take advantage of broadband wireless technology today to move into new markets worldwide to set themselves apart and win favor with end-users
  • Why and How can content providers and device manufactures want to partner with operators?
  • What are the services to be offered - mobile TV, IPTV, ipodcasts?

TBC

Leveraging the Mobile Internet for Additional Monetization Streams

3.20
  • Driving consumer adoption of the mobile internet
  • Transform mobile search from random to relevant
  • Creating indispensable mobile experiences that engage subscribers
  • How to monetize the mobile internet
  1. David Ko, Vice President and General Manager, Yahoo! >Connected Life, Asia Singapore

Content & Application Developers Showcase Strategies To Monetise Web 2.0 Content

3.35

This section will kick start with a 15 mins update on the Developments of M-Taiwan WiMAX Application Lab (MTWAL) by Dr. Fang-Chu Chen, Engineering Deputy Director, Industrial Technology Research Institute (ITRI), Taiwan, followed by panel discussion

  • How to use WiMAX to deploy next generation applications?
  • What will those applications be and which will be critical for each specific user segment?
  • What is the performance benchmark on legacy and WiMAX?
  • How to have a cohesive marketing and technical strategy?
  • Which service providers have achieved return on investment and how?
  1. Amrish Kacker, Principal Consultant, Head Wireless & Multimedia, Asia, Analysys Consulting, Singapore
  2. Panelists
  3. Mrs. Manal Ahmed Jassim, Manager, Broadband Product Innovation, Zain, Bahrain
  4. Dr. Fang-Chu Chen, Engineering Deputy Director, Industrial Technology Research Institute (ITRI), Taiwan

Track 2 – Network Challenges, Testing & Certification

Chairman's Introduction

2.30
  • John Tanner, Regional Editor, TelecomAsia, Hong Kong
  • The Disruptive Approach of Open WiMAX

    2.35
    • Overview on how the new OPEN WiMAX ecosystem is coming to fruition
    • How will it answer the needs of operators who want to offer personal broadband services using mobile WiMAX?
    • How can the OPEN WiMAX concept offers the most advanced solutions, an outstanding user experience and a variety of applications?
    1. Tzvika Friedman, CEO, Alvarion, Israel

    Panel Discussion - Testing Requirements For Successful WiMAX Deployments & Challenges Of Inter-Operability Testing Between Equipment & Device Manufacturers

    2.50
    • Reviewing the complexities of WiMAX testing
    • Outlining the proper testing methods required for successful deployment
    • What are the test strategies to evaluate WiMAX devices and services against industry conformance requirements?
    • How to ensure reliability & QoS?
    1. Panelists
    2. CJ Meurell, European Operations GM, Agilent Technologies Ltd, UK
    3. Dr Youngwha Kim, General Manager, WiMAX Testing section, Mobile Communication Testing Center, Telecommunications and Technology Association (TTA), Korea

    WiMAX Certification Driving E2E Network Services

    3.20
    • Evolving Mobile Services and Applications
    • Mobile WiMAX Certification Overview and Status
    • Mobile WiMAX E2E Network Architecture and Solution
    1. Dr Nader Zein, Senior Consultant WiMAX Solutions Director, Telecommunications Consulting Dept, NEC Laboratories Europe, Network Research Division, NEC Europe Ltd, United Kingdom

    'Roll-Your Sleeves Up' Breakout Groups

    3.35

    These informal groups are designed to give opportunity to discuss the key issues and benchmark your progress with your industry peers. Each group will be lead by a facilitator on specific topic.

    Group 1 : Current Status of the WiMAX Certification Programme & Certification Labs
    1. Led by Jose de la Plaza, Wireless Laboratory Manager, AT4 Wireless, Spain
    • Certifying interoperability of BWA products
    • Accreditation of the testing laboratory
    • Validation of the test systems and expected date for starting the WiMAX certification program
    • How to meet the requirements of network operators - combining robust conformance and interoperability tests with backward compatibility?
    Group 2 : WiMAX Radio Access Infrastructure & Base Station Architecture
    • What types of technology are being deployed at base stations?
    • How is migration of traffic from 2G to 3G and beyond taking place?
    • How large is bandwidth demand for voice and emerging data services?
    Group 3 : WiMAX Cell Planning Tools
    Group 4 : WiMAX Backhaul Solutions & Performance
    1. Led by Ran Avital, Director of Strategic and Product Marketing, Ceragon Networks, Israel
    • What are the effects of mobile broadband on the backhaul environment?
    • What are the new solutions entering the market to address growing bandwidth demand for mobile backhaul?
    • What role will fibre, microwave/radio, WiMAX, and CATV networks play in mobile backhaul?
    • What regional trends are emerging for mobile bandwidth demand and capacity?
    • What are the costs of mobile backhaul and what are the cost/benefits of leasing?
    • What are the arguments for mobile operators to build their own backhaul networks?
    • How is the deployment of carrier Ethernet impacting mobile backhaul infrastructure?"
    Group 5 : Antenna Technology

    Afternoon Refreshments & Exhibition Visit

    4.10

    Track 1 - Embedded Devices & Consumer Electronics

    New service business created by WiMAX development

    5.10

    TBC

    Panel Discussion - The Roadmap Of WiMAX Products And How Will It Impact The Telecom Industry

    5.25
    • How rapidly can we expect devices to become available in the marketplace?
    • What are the price points & kind of services to offer?
    • What intellectual property right considerations are likely to emerge as the WiMAX device market proliferates?
    1. Kevin Pi, Shih-Kuang, Wireless BU WiMAX Sales Director, ASUSTek computer Inc, Taiwan

    Panel Discussion - CPE & Device Strategy for Emerging Markets

    5.55
    • What are the current business models to address the digital divide?
    • Should and can cellular handsets be incorporated with WiMAX?
    • What is the pricing roadmap for CPE and when will they hit USD100?
    • How to ensure that WiMAX equipment from different vendors are interoperable?
    • What are the considerations in evaluating WiMAX devices and services so that operators can maximize subscriber revenues?
    1. Moderator:
    2. Dr Monica Paolini, Founder/President, Senza Fili Consulting LLC, USA
    3. Panelists:
    4. Garth Collier, Managing Director, Asia Pacific/Japan - WiMAX, Intel Corporation, Singapore
    5. Bharat Bhatia, Vice President, TEMA, India

    ANNOUNCEMENT OF BEST INNOVATIVE PRODUCT

    Chairman’s Closing Remarks & Close of Conference

    6.30

    Track 2 - Strategies For Roaming & Billing OSS/BSS

    Service Production Cost - A Suitable Metric To Evaluate BWA Technical And Economical Performance

    5.10
    • Key success factors for evaluating performance parameters of BWA technologies: frequency band availability and associated performance, true KPIs under realistic operational conditions, indoor coverage aspects and backhaul
    • Description of a multi technology tool environment to evaluate service production cost: market inputs, technology performance, capacity and coverage aspects, evaluation of technologies for performance improvement, e.g. MIMO
    • Selected examples: WiMAX, UMTS HSPA, proprietary solutions
    1. Dr. Hans-Peter Petry, Head of Group Radio Access and Transport, Detecon International, Germany

    Software In Mobile Broadband

    5.25
    • The Broadband experience
    • Technology trends
    • Enabling experience through software
    1. Dr Amer Hassan, Architect, Microsoft, USA

    'Talking Roaming' Group Breakout & Networking Session - Creating Win-Win Roaming Agreements & Maximising Revenues

    5.55
    • Sitting in groups with your peers, tap into the expertise and experience of speakers that had just presented and discuss with fellow operators on
    • What’s the current status of WiMAX deployment in the world
    • What are the pre-requirements to expedite roaming - WiMAX-WiMAX, WiMAX-WiFi, WiMAX-HSPA/3G/2G/li>
    • Current activities and updates of WiMAX Forum Roaming Working Group
    1. Led by Hyung K Kim, Chair, WiMAX Forum Global Roaming Working Group, & Director, WiBro Business Unit, KT Corporation, Korea

    Chairman’s Closing Remarks & Conference

    6.30
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