WiMAX Enabled Devices and Ecosystem: From Soup to Nuts

by TK Tan, GCT Semiconductors

Registration begins from 9.00 am. Workshop will be from 9.30 am to 5 pm with an hour and a half lunch break and half hour breaks for morning and afternoon refreshments.

Objective :

This WiMAX workshop is designed for senior managers and executives who require a thorough understanding of the business aspects of WiMAX applications, services, operations and ecosystem. It is targeted to a cross section of executives and decision makers. In particular it is designed for non-technical people in Sales, Marketing, Management, Finance and other non-technical roles who have a role in planning, financing, managing, marketing, selling, or supporting a WiMAX product or service.

Workshop Highlights

To equip the participants with the requisite knowledge, a brief overview on the key characteristics of WiMAX standards, technology and regulatory aspects will be presented. The rest of the course will focus on the WiMAX ecosystem, understanding the value chain and identifying key market and product opportunities for investment and business decisions. Participants will learn how to spot opportunities from market inefficiencies to understand the impact of WiMAX and WiFi devices in the converged marketplace and the business models that drive the wireless broadband industry today. In addition, the impact of cellular devices and merging of devices with infrastructure will be discussed.

Market analysis and understanding requirements will be discussed in details. Due to the ever-increasing feature rich devices flooding the market, it is important to understand the technical and business issues related to product conception, design, manufacturing and rollout. For WiMAX enabled devices, the added dimension of regulatory and spectrum policies and coexistence with existing technologies can provide a real challenge to companies offering WiMAX products and/or services. A primer on roadmap management will be added to enhance participants understanding of the converged product development life-cycle. The coupling of the analysis and requirements will drive the future trends in product and developments and service rollouts. Participants will analyze case studies to reinforce the principles of designing products with the right features and price for the right market and time.

About Your Workshop Leader

TK Tan has more than 20 years of experience in the networking and telecommunications industry. He is responsible for GCT Semiconductor’s line of WiMAX, WiFi and Bluetooth chipsets. Before that, TK was with Philips/NXP responsible for Philips' business line of Wireless LAN chipsets. Prior to that, TK was with 3Com responsible for business development and marketing in the Wireless LAN business unit. TK chairs the IEEE 802.11 Wireless LAN Next Generation Committee. He also serves as the Vice-Chair of the 802.11n Marketing Task Group of the Wi-Fi Alliance. TK is still active in the broadband networking industry, having pioneered various ATM development efforts worldwide. He was the VP of The ATM Forum with responsibilities in technology and market development. TK Tan has published numerous technical articles and co-authored several books on ATM and Wireless LANs. TK holds a BSc in Computer engineering and an MSc in software engineering.